Make a Difference.
Our digital strategy
model
The new paradigm is powered by technology and harnessed by people. To thrive, you must focus on outcomes that will make a difference. Through the lens of our industry expertise, our digital team identifies and delivers programs with the greatest promise for success.
Future-built companies are better able to thrive in the face of change and uncertainty, drive breakthrough innovation, and solve some of the biggest industrial and societal problems of our age. For this reason, building companies of the future is at the heart of Crèmefly approach to digital transformation.
STRATEGY & PURPOSE
A powerful, purpose-driven strategy allows companies to align and inspire teams, launch the right digital initiatives, and build the capabilities, processes, and mindsets necessary to sustain a digital change and advantage.
Crèmefly brings strong digital business strategy capabilities and helps you improve your strategic planning to better understand how to layer new technology into business strategy and operations. Our digital strategy roadmap sets you up for success by laying out the transformation plan, accountabilities, and metrics needed to ensure your results match your aspirations.
Most digital transformations start with high aspirations for a step change in performance, yet most companies never realize those aspirations. They move through the three key phases—blueprinting the high-level strategy, activating the initiatives and minimum-viable products, and scaling across the organization—before confronting a reality that falls short of their hopes. Much of this disappointment can be traced to a lack of precision when initially defining the digital strategy.
Crèmefly’s digital strategy model is designed to bring necessary rigor to the blueprinting phase. Each digital strategy roadmap engagement is customized to your situation and yields essential deliverables that answer key questions:
- Digital vision: How is digital changing your industry? What new offerings, operating models, and business models can it enable?
- Prioritized list of digital bets: Which digital opportunities are consistent with your business strategy based on value potential—
and with your ambition and capabilities? In what order should you pursue them?
- Gap analysis: Based on your bets, what gaps in capabilities, organization, and systems need to be filled to win?
- Transformation roadmap: What are the timelines, targets, and accountabilities for each of your programs? What moves are
needed to fund the journey?
Together, these deliverables create a mutually-supportive and internally-consistent system of choices that embed digital strategy in business strategy—and tie execution tightly to both.
Digital Maturity
Digital maturity is a key predictor of success for a company’s digital transformation. Businesses with high levels of digital maturity have a competitive advantage along multiple performance indicators, including revenue growth, time to market, cost efficiency, product quality, and customer satisfaction.
Digital maturity is the measure of an organization’s ability to create value through digital. It is also a key predictor of success for companies launching a digital transformation.