Your organizational purpose rests at the intersection of who you are and what need you fulfill in the world. It’s the underlying reason your organization exists.This is the DNA, the core, the spirit & the soul of an organisation.
Business & Organisation
Purpose
Implementation
How we help you
What is the Purpose of Business?
Your organizational purpose rests at the intersection of who you are and what need you fulfill in the world. It’s the underlying reason your organization exists. This is the DNA, the core, the spirit & the soul of an organisation.
Think of it this way: While mission and vision may change over time, your company’s purpose will not. Your organizational purpose is timeless. Purpose is a company’s reason for being, beyond what it does, makes, or sells.
Purpose: Why do we exist?
Vision: Where are we going?
Mission: What do we do?
Our expertise helps you to not only articulate but also implement your purpose and ensure that you realize its value for your people and profits.
⁃ Our methodology harnesses the power of purpose to transform organizations.
⁃ And our revolutionary frameworks help you embed purpose into your company’s leadership, marketing, and
innovation.
⁃ We start the journey by identifying and prioritizing where you can put purpose into action every day; we complete
it by measuring the impact of that lived purpose across your organization.
Only after implementing purpose throughout your entire organization will your company realize the full impact on its performance.
How We Help You Unearth and Live Your Business Purpose
- Discover: We start by excavating and uncovering the truth about your organization. We interview your people, rigorously research your existing messaging, and conduct surveys to better define and articulate the authentic strengths of your company. We then take an external view, bringing in luminaries to help us uncover the need in the world that your organization is uniquely positioned to fulfill.
- Articulate: Drawing on the insights from our luminary network, as well as the organizational insights gathered through our rigorous fact-finding and analysis, we help derive your timeless purpose. We craft a memorable, authentic, and inspiring purpose statement and story.
- Activate: Next, we look to your leadership team to begin seeding your purpose throughout the organization. We partner with your leaders to help them find ways to live your organizational purpose more fully.
- Embed: As soon as leaders start embodying and championing purpose, it’s time to transform the entire organization’s culture, strategy, and branding through a purpose-driven lens. Purpose is implemented by fully integrating it into ways of working, enabling employees to become more emotionally connected and to feel a deeper sense of meaning in their work.